About Samaritan Alliance
Since 1998, Samaritan Alliance has been dedicated to one mission: helping senior living providers deliver exceptional care by making every purchasing dollar go further.
Unlike broad-based purchasing organizations, we focus exclusively on the senior living industry. This specialized approach allows us to understand the unique operational, financial, and regulatory challenges providers face every day and develop purchasing solutions that truly make a difference.
Our founding principle is simple: Residents First.
Samaritan Alliance was built on the belief that when providers and supplier partners work together in mutually beneficial relationships, everyone wins. Facilities gain access to competitive pricing, valuable rebate opportunities, and trusted vendor partnerships, while suppliers connect with organizations committed to quality care. Most importantly, the savings generated can be reinvested where they matter most—enhancing the lives of residents.
Today, we continue that mission by helping senior living communities improve their purchasing power through negotiated contracts, direct rebate programs that return dollars to participating facilities, and exclusive educational discounts through our state association partnerships. Every program we offer is designed to strengthen our members' financial health while supporting excellence in resident care.
At Samaritan Alliance, we measure success by more than savings. We measure it by the positive impact those savings have on the people who call our members' communities home.
Because when residents come first, everyone benefits.
27+ Years
Serving Senior Living
Residents First
At the heart of everything we do
Specialists in Senior Living
We understand the unique aspects of our clients' industry
Meet the Team
At Samaritan Alliance, our team is passionate about helping senior living providers succeed. With decades of combined experience in purchasing, sales, marketing, and member support, we are committed to delivering exceptional service, meaningful savings, and trusted partnerships—all guided by our unwavering commitment to putting Residents First.
Chief Executive Officer & President
Chris Conoley
As Chief Executive Officer and President of Samaritan Alliance, Chris Conoley leads the organization's mission of helping senior living providers maximize their purchasing power while staying true to the company's founding principle: Residents First.
Chris is committed to building strong partnerships between senior living communities and trusted supplier partners, ensuring members receive exceptional value through competitive contracts, direct rebate opportunities, and innovative purchasing solutions. His leadership is centered on creating long-term relationships that strengthen member organizations, improve financial performance, and ultimately support the highest quality of care for residents.
Under Chris's leadership, Samaritan Alliance continues to expand its network of trusted vendors, enhance member benefits, and provide solutions that help senior living providers navigate an ever-changing healthcare landscape.
Vice President of Marketing & Sales
Bryan Sutherlin
As Vice President of Sales & Marketing, Bryan Sutherlin is dedicated to expanding Samaritan Alliance's reach while building lasting relationships with senior living providers and supplier partners. He works closely with prospective and current members to demonstrate how Samaritan Alliance's purchasing solutions, rebate programs, and educational partnerships can help organizations strengthen their financial performance and enhance resident care.
Bryan leads the organization's marketing and business development efforts with a focus on understanding each provider's unique needs and delivering solutions that create measurable value. His commitment to exceptional service and strategic growth helps ensure more senior living communities have access to the resources, savings, and support they need to thrive.
Bryan shares Samaritan Alliance's unwavering commitment to its guiding principle—Residents First—believing that every partnership and every dollar saved ultimately contributes to improving the quality of life for those entrusted to the care of our members.
Member Care Specialist
Lindsay Kellar
As Member Care Specialist, Lindsay Kellar is dedicated to ensuring every Samaritan Alliance member receives exceptional service and support. She works closely with senior living providers to help them maximize the value of their membership by connecting them with trusted supplier partners, assisting with rebate opportunities, and serving as a reliable resource for their purchasing needs.
Lindsay is passionate about building strong relationships and delivering a personalized experience for every member. Whether answering questions, coordinating resources, or helping facilities navigate available programs, she is committed to making every interaction responsive, efficient, and meaningful.
Guided by Samaritan Alliance's core principle of Residents First, Lindsay understands that supporting our members ultimately supports the residents they serve. Her focus on member satisfaction and long-term partnerships helps ensure senior living communities have the tools and resources they need to provide exceptional care.
Dedicated to helping senior living providers deliver exceptional care by making every purchasing dollar go further.
Contact Us
Quick Links
1500 American Way, Suite 110
Greenwood, IN 46143
Phone: 866-808-0256
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